Segment Clients with Purpose, Not Assumptions
Develop personas using goals, time horizon, and decision style instead of stereotypes. A founder preparing an exit needs different guidance than a retiree managing distributions, even if their balances appear identical today.
Segment Clients with Purpose, Not Assumptions
Define explicit service levels by complexity and life stage, then publish the commitments internally. This prevents unconscious favoritism, ensures consistency, and makes it easier to onboard staff without diluting the client experience.